Vape Offers is a UK-based e-commerce platform specializing in TPD-compliant vape products, offering a wide range of e-liquids, devices, and accessories. As a rapidly growing brand in a competitive market, Vape Offers needed a robust digital presence that would position them as a trustworthy leader and drive measurable sales growth.

The Challenge

Despite having a strong product catalog, Vape Offers faced several challenges:

• Outdated website experience that lacked modern UX/UI design and hindered conversions.
• Low visibility in organic search, resulting in limited customer acquisition.
• Minimal social media presence, which led to low brand awareness and reduced engagement.
• Highly competitive vape industry requiring strict TPD compliance and trust-building digital content.
• The client needed a complete digital transformation — from online storefront to marketing ecosystem.

Our Solution

We delivered a full-stack digital solution that included Shopify development, search engine optimization, and ongoing social media management.

1. Shopify Website Development

• Designed a modern, conversion-driven storefront aligned with vape industry regulations.
• Implemented intuitive navigation, improved product filtering, and a streamlined checkout experience.
• Migrated/optimized product pages with TPD-compliant information and high-quality visuals.
• Integrated essential e-commerce apps for reviews, abandoned cart recovery, subscriptions, and analytics.
• Ensured full mobile responsiveness for an improved mobile shopping experience.

2. SEO Optimization

We built a strong organic foundation through:

• Comprehensive keyword research focused on competitive vape terms.
• Optimization of product pages, category pages, meta tags, and internal linking structure.
• Creation of SEO-rich blog content addressing user intent and increasing topical authority.
• Improved site speed, crawlability, and overall technical SEO health.
• Setup of Google Search Console & Analytics for ongoing performance tracking.

3. Social Media Management

To increase brand reach and trust, we executed a performance-focused social strategy:

• Development of a content calendar tailored to Facebook, Instagram, and TikTok.
• Creation of engaging posts, promos, banners, and product highlights.
• Data-driven posting schedule to maximize engagement.
• Social community management to increase followers and build brand loyalty.
• Compliance with platform restrictions for vape-related content.

The Results

Within the first 3 months, Vape Offers experienced measurable improvements:

1. 45% increase in organic traffic from SEO enhancements.
2. 30% boost in conversion rate due to UX and Shopify optimization.
3. Significant growth in keyword rankings, including several page-1 positions.
4. 60%+ increase in social engagement after consistent content and community management.
5. Growth in repeat customers through improved store experience and retargeting.

Conclusion

The full digital overhaul enabled Vape Offers to strengthen its online presence, attract qualified traffic, and convert more shoppers. By combining a high-performing Shopify store with SEO and social media strategy, we helped the brand establish itself as a trusted and competitive player in the UK vape market.

Optional Add-Ons (if you want for your final case study):

1. Before/after website visuals
2. Keyword ranking charts
3. Traffic and revenue growth graphs
4. Client testimonial
5. Links to the live Shopify store
6. Social media post samples